Chifukwa Chake Kupanga Dzina Ndikofunikira Kwambiri pa Malo Odyera Odziyimira Pawokha

Anthu ena amaganiza kuti kutsatsa malonda m'malesitilanti ndi chinthu chomwe akuluakulu amalonda m'malesitilanti akuluakulu amaganizira. Ndipotu, chifukwa cha kuchuluka kwa malesitilanti akuluakulu, mitengo yawo, ndi mphamvu zawo zotsatsa, njira yoganiziridwa bwino yotsatsa malonda ndi yofunika kwambiri m'malesitilanti ndi m'ma cafe odziyimira pawokha. Ogula angayesere lesitilanti chifukwa cha mtengo wake wotsika kapena mbiri yake, koma amabwereranso chifukwa cha kugwirizana komwe anali nako ndi lesitilantiyo. Ndicho chimene kutsatsa kwakukulu kungathandize.

Chifukwa Chake Kuyika Brand Ndikofunikira

Kutsatsa malonda si chizindikiro kapena mawu okopa chidwi okha; ndi zonse zomwe lesitilanti yanu imapereka. Ndi momwe makasitomala anu amamvera akalowa, nkhani yomwe menyu yanu imafotokoza, komanso kusinthasintha kwa ntchito yanu. Kutsatsa malonda kogwira mtima kumapanga umunthu wapadera womwe umakusiyanitsani ndi omwe akupikisana nawo, makamaka pamsika womwe uli ndi maunyolo akuluakulu okhala ndi bajeti yayikulu yotsatsa malonda.

Momwe Mungayambitsire Ulendo Wanu Wogulitsa

Malinga ndi wolemba nkhani za malo odyera Maggie Moulatsiotis, choyamba muyenera kukhala pansi ndikulemba mfundo yaikulu ya zomwe malo odyera anu amaimira kuti muyambe kulankhulana ndi kampani yanu komanso kulumikizana ndi ogula. Nazi mafunso ofunikira oti akutsogolereni:

1. Kodi lesitilanti yanu ikuyimira chiyani?Ganizirani mawu afupiafupi omwe akufotokoza tanthauzo la mutu kapena lingaliro la lesitilanti yanu. Mwachitsanzo, kodi ndi yabwino kwa mabanja, yochokera ku chikhalidwe, chakudya chabwino, kapena yokongola komanso yamakono?
2. N’chifukwa chiyani mumapereka chakudya chomwe mwasankha?Zifukwa zanu ziyenera kusonyeza chilakolako chanu ndi luso lanu. Kodi ndi njira yophikira ya banja yomwe yadutsa mibadwomibadwo, kapena njira yophikira yomwe mumakonda kwambiri?
3. N’chifukwa chiyani zomwe mumapanga n’zofunika?Fotokozani kukongola kwa zinthu zomwe mumapereka. Kodi mumagwiritsa ntchito zosakaniza zomwe zimapezeka kwanuko? Kodi mbale zanu zimapangidwa mwapadera?
4. Kodi mumapereka chidziwitso chotani chamaganizo?Ganizirani za mlengalenga ndi malingaliro omwe mukufuna kubweretsa mwa makasitomala anu. Kodi ndi malo okondwerera, malo opumulirako omasuka, kapena malo osangalalira anthu okonda zakudya?
5. Kodi mwalandira ulemu umene mungathe kulankhulana nawo?Onetsani umboni wa makasitomala, mphoto za anthu ammudzi, kapena kudziwika kulikonse komwe kumalimbitsa kudalirika kwanu ndi khalidwe lanu.

Chepetsani Kusokonezeka kwa Mauthenga ndi Zosokoneza

Malo opanda zinthu zambiri angathandize kwambiri kampani yanu. Chimodzi mwa zifukwa zomwe kampani ya ku Mexico ya Chipotle imachitira bwino ndi njira yawo yosavuta komanso yosadzaza. Ma menyu ndi malo odyera awo alibe zosokoneza monga kutsatsa kwambiri kuchokera ku makampani a soda ndi mowa. Eni malo odyera ambiri odziyimira pawokha amalakwitsa polola makampani akuluakulu a soda ndi mowa kuti azilamulira malo awo ndi ma logo ndi zotsatsa. Ngakhale kuti zizindikiro zaulere zakunja kapena mafiriji zingawoneke ngati zabwino poyamba, nthawi zambiri zimawononga mtengo wa kampani yanu pakapita nthawi.

Nthawi zina Zochepa zimakhala zambiri

Mu mpikisano waukulu wofuna chidwi cha ogula, mabizinesi ambiri amakhulupirira molakwika kuti mawu okweza ndi abwino. Izi nthawi zambiri zimapangitsa kuti pakhale phokoso looneka bwino pomwe kudziwika kwa lesitilanti kumatayika mumadzi ambiri a ma logo a chipani chachitatu. Mwachitsanzo, mumsewu wina waukulu womwe ndidapitako posachedwapa, bala iliyonse inali ndi zikwangwani zazikulu zotsatsa mitundu ya mowa ndi mowa, zomwe zimapangitsa kuti zikhale zovuta kuwona mayina a malo ogulitsira mowa okha. Mabungwe odziyimira pawokha awa, pofuna kuonekera, adawoneka ngati osiyana.

Zitsanzo za Kupambana kwa Branding

Tiyeni tiwone zitsanzo zina kuti tifotokoze bwino momwe kampani ikuyendera:

Wowawa + Wokoma

Bitter+Sweet ndi malo ogulitsira makeke ndi khofi omwe ali pakati pa Silicon Valley. Mukangolowa mu cafe yawo, mumamva mtundu wapamwamba wa zinthu zawo. Kusavuta kwa iPad yawo yogulitsira ndalama, zida zosapanga dzimbiri za ku Europe, ndi magetsi opepuka zonse zimathandiza kuti malo okongola komanso apadera azikhala okongola. Chilichonse chomwe chili kumbuyo kwa kauntala chimawoneka bwino komanso chokonzedwa bwino, zomwe zimapangitsa kuti malo azikhala opanda zinthu zambiri zomwe zimawonjezera mwayi kwa makasitomala.

Maganizo Omaliza

Pomaliza, kuyika chizindikiro chogwira mtima cha malo odyera ndi ma cafe odziyimira pawokha ndikofunikira kwambiri pamsika wampikisano wamasiku ano. Zimathandiza kupanga ubale wolimba komanso wamaganizo ndi makasitomala, kuwalimbikitsa kuti abwererenso mobwerezabwereza. Mwa kuyang'ana kwambiri pa mfundo yaikulu ya zomwe lesitilanti yanu imayimira, kuchepetsa zosokoneza, ndikusunga dzina loyera komanso logwirizana la kampani, mutha kusiyanitsa kampani yanu ndi omwe akupikisana nawo ndikupanga makasitomala okhulupirika.

Yambani ulendo wanu wotsatsa malonda lero poganizira mfundo zazikulu za lesitilanti yanu ndikuonetsetsa kuti chilichonse chomwe chili m'malo anu chikugwirizana ndi mfundo izi. Kumbukirani, kutsatsa malonda abwino sikutanthauza kukhala wokweza kwambiri; koma kukhala wokumbukira kwambiri.